
AdWords confessions is an ebook designed to help you promote products via Google Adwords. Specifically, it goes into a lot of detail about promoting Clickbank products. So, can the book offer anything worthwhile for Clickbank affiliates in 2008 or are the techniques old hat?
Beginners Information
The first 28 pages of the ebook contains information for beginners - how to setup your AdWords account. While this information is freely available on the web, the ebook also contains a list of keywords that you can use in your first campaign. In fact, this is one of the strengths of Adwords Confessions - it often gives you exact keywords and ad copy to use. This section also contains some useful, if incomplete, information on Site Targeted campaigns. It mentions them, mentions they can be useful, but doesn’t go into detail. (It also doesn’t mention how these site campaigns can be risky and expensive).
Ad Copy for Clickbank Campaigns
This, for me, is the stongest section of the ebook. If you are promoting Clickbank products via Google adwords then it is essential that your ad copy is outstanding. The book here gives some great tips on increasing your clickthrough rates via excellent copy, and some other related techniques.
Finding Keywords
The ebook also contains a section on finding keywords for use with Clickbank campaigns. There are some useful tips here, and definitely a few things you won’t have thought of.
Where to place?
The ebook contains some research on where the most profitable ad positions are and how to place there. Again, this is useful information.
A poor finish
Having started strongly with the information above, the ebook finishes poorly with some throwaway information on splash pages, opt-in lists, and the Google Slap. The info on the Google Slap is a bit out of date, while no golden tips on splash pages and opt-in lists are given. The remainder of the ebook is spent trying to sell you other products and the Adwords Confessions affiliate program.
Overall
Overall, I’d say that the ebook does give some excellent tips related to marketing Clickbank products via Google. However, it is let down by being a bit out-of-date and by being a bit expensive for what you’re getting. Overall, we give it a rating of 3.
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This review has been rated by a total of 2 sites, scoring an average of 3.5



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